3D Configurator Development
Help customers see exactly what they're buying. Our interactive 3D configurators let shoppers change colours, materials and options in real time, view products from every angle and even place them in their own space with augmented reality.
Customisable products are hard to sell with photos alone. Customers can't picture every combination, so they hesitate, ask questions or order the wrong thing. A 3D configurator answers those questions visually — instantly.
We build browser-based configurators with Three.js and WebGL that load quickly, look realistic and connect to your pricing, stock and e-commerce systems, so every configuration becomes an accurate quote or order.
Everything needed to bring configurable products to life online.
Real-time customisation of colours, materials, sizes and components.
Optimising CAD and 3D models for fast, realistic web rendering.
Valid combinations, dependencies and live price calculation.
View configured products in your own space on mobile.
Configurations added to cart in Shopify, Magento or WooCommerce.
Configurations that generate quotes and production specifications.
A selection of the websites, stores and web applications we build. Each project was scoped around a business goal and engineered to keep delivering long after launch.
EcommerceWe rebuilt the storefront as a headless Next.js front-end on Shopify, with content managed in Contentful.
LogisticsWe built a secure Laravel portal with live tracking, documents, invoices and support tickets in one place.
Real EstateWe developed a fast WordPress site with a live feed from the agency's CRM and map-based property search.
FintechWe built a statically generated site with a component library and an approval workflow for compliance review.
Three principles behind every configurator we build.
Optimised models and progressive loading keep experiences smooth.
Every valid configuration maps to a real, buildable product.
Touch-friendly controls and performance on phones.
What our configurators can do.
Realistic fabrics, woods, metals and paints applied in real time.
In practice
A sofa maker lets customers preview 120 fabrics across 15 sofa shapes.
Customers combine modules, add accessories and see the result immediately.
In practice
A shelving company's configurator builds custom units from modular parts with live pricing.
Configured products placed in real spaces using the phone's camera.
In practice
A lighting brand's customers check pendant sizes above their own dining tables.
Configurations generate bills of materials and specifications for manufacturing.
In practice
A bike builder's orders arrive at the workshop with a full parts list and build sheet.
Tell us about your products. We'll show you how a 3D configurator could simplify buying — free.
Get a Free Configurator ConsultationEvery sector has its own rules, audiences and pressure points. We shape each engagement around yours, so the work lands with the people it is meant for.
Ecommerce & Retail
Digital Healthcare
Fintech & Banking
Delivery & Logistics
PropTech & Real Estate
On-Demand ServicesConfigurators turn complex product choices into an engaging experience that builds confidence. Customers who can see their exact product are more likely to buy, and less likely to return it.
They also reduce sales effort: fewer back-and-forth questions, fewer incorrect orders and specifications that flow directly to production.
The configurator projects we deliver most often.
Shapes, fabrics and finishes in 3D.
Colours, trims and accessories.
Configurable machinery with quotes.
Engraving, prints and custom designs.
Interactive 3D changes how customers buy.
Customers buy with confidence.
Products arrive exactly as expected.
Upgrades and add-ons visualised.
Fewer questions before purchase.
Only valid configurations can be ordered.
An experience customers share.
Most projects draw on more than one discipline. These are the services that sit alongside this one.
No. Our configurators run in standard web browsers using WebGL, on desktop and mobile.
Yes. We convert and optimise CAD and 3D files for real-time web rendering while keeping them accurate.
Yes. We build rules and pricing engines that calculate prices live as options change, using your pricing data.
Yes. Configured products can be added to cart in Shopify, Magento, WooCommerce or custom e-commerce systems.
Most configurators take 8–16 weeks, depending on the number of products, options, models and integrations.
Yes. We can add AR viewing on supported iOS and Android devices so customers see products in their own space.
Tell us about your project — whether it's a website, an app, SEO or marketing.
