Shopify SEO Agency
Shopify makes selling easy, but its fixed URL structures, duplicate collection paths and app-heavy themes can hold rankings back. We optimise your store within Shopify's rules to win more organic sales.
Generic SEO advice often doesn't apply to Shopify. You can't change some URL structures, product pages can appear under multiple collection paths, and every app you install can add scripts that slow your theme down.
We know where Shopify's limits are and how to work within them — editing Liquid templates, cleaning up internal links, configuring structured data and choosing apps carefully — so your store is fast, clear to search engines and built to convert.
Every part of a Shopify store that affects search visibility.
Collections structured, written and linked to rank for your most valuable product searches.
Titles, descriptions, images and variants optimised for search and conversion.
Liquid, image and app script improvements that make your store load faster.
Internal links and canonicals cleaned up so search engines see one version of each product.
Product, review and organisation structured data configured correctly.
Shopify blog content that captures research searches and leads to products.
A cross-section of the SEO programs we run. Each began with an audit and a clear commercial goal — more enquiries, more online sales, more calls from the local area — and was measured against it.
HealthcareWe rebuilt the location pages, cleaned up business listings across directories and ran a review program for every branch.
EcommerceWe mapped every legacy URL, implemented redirects, fixed canonical and pagination issues and rewrote priority category content.
SaaSWe shifted focus to comparison, alternative and use-case keywords and built product-led pages to capture buyers further down the funnel.
FintechWe combined digital PR, data-led content and expert commentary to earn links from respected finance and business publications.
Three reasons store owners trust us with their Shopify SEO.
Our developers make SEO changes in Liquid safely, using theme backups and staging.
We replace heavy apps with lighter native solutions where it improves speed.
Every change considers sales, not just rankings.
Common Shopify issues and how we resolve them.
We update theme links so products are linked through their canonical /products/ URL rather than collection paths.
In practice
A beauty brand consolidated thousands of duplicate product URLs by changing a single theme snippet.
We audit installed and uninstalled app code that still loads scripts, and remove what you don't need.
In practice
A fashion store removed leftover code from nine old apps, cutting page weight by over a third.
We add helpful introductory and supporting content to collections without pushing products below the fold.
In practice
A pet supplies store ranked its collections for 'grain-free dog food' after adding concise buying guidance.
We decide when variants should share a page and when they deserve their own, based on search demand.
In practice
A furniture retailer split high-demand colour variants into separate products that ranked independently.
We'll review your theme, collections and apps and send you a prioritised list of Shopify SEO fixes — free.
Get a Free Shopify SEO ReviewEvery sector has its own rules, audiences and pressure points. We shape each engagement around yours, so the work lands with the people it is meant for.
Ecommerce & Retail
Digital Healthcare
Fintech & Banking
Delivery & Logistics
PropTech & Real Estate
On-Demand ServicesShopify stores often depend heavily on paid social and search ads. Building organic visibility for your key collections gives you a sales channel that doesn't disappear when ad budgets pause.
Many of our improvements — faster themes, cleaner navigation, better product content — also lift conversion rates for every visitor, whichever channel they arrive from.
The Shopify SEO work we deliver most often.
Moving platforms without losing rankings.
Faster stores through code and app clean-up.
New landing collections for search demand.
International stores with correct hreflang.
A Shopify store that search engines and shoppers both love.
Collections rank for the searches buyers make.
Quicker pages improve rankings and conversions.
One clear URL for every product.
Prices and ratings displayed in search.
Less dependence on paid traffic.
A store ready for new products and markets.
Most projects draw on more than one discipline. These are the services that sit alongside this one.
Yes. Shopify handles many basics well, but it has limitations such as fixed URL structures and duplicate product paths. With the right optimisation, Shopify stores rank very successfully.
Shopify's /products/ and /collections/ prefixes can't be removed, but we can control internal linking, canonicals and redirects to keep your structure clean.
We work on a duplicate theme, test changes and publish only when ready, so your live store isn't disrupted.
Not always. Many SEO apps duplicate what a well-built theme can do natively. We recommend apps only where they genuinely help.
Yes. We work with Shopify and Shopify Plus stores, including international stores using Shopify Markets.
Technical and theme fixes can improve results within weeks. Content and authority work typically builds over 3–6 months.
Tell us about your project — whether it's a website, an app, SEO or marketing.
