E-commerce SEO Agency
Every shopper who finds you through search is a sale you didn't pay an ad platform for. We optimise your categories, products and site structure so your store ranks for the searches buyers make right before they purchase.
Online stores face SEO problems most websites never see: thousands of near-identical product pages, filters that create endless URLs, out-of-stock items, seasonal ranges and manufacturer descriptions copied across hundreds of competitors.
We bring technical rigour to the structure of your store and commercial focus to its content — prioritising the categories and products with the highest margins and search demand, and measuring success in revenue, not just traffic.
Everything an online store needs to win organic sales.
Category pages structured and written to rank for high-volume commercial searches.
Unique descriptions, specifications and reviews that help products rank and convert.
Filter and parameter handling that keeps valuable combinations and blocks the rest.
Price, availability and review markup for eye-catching rich results.
Category hierarchies and internal links that push authority to your best sellers.
Helpful content that captures research searches and links to the right products.
A cross-section of the SEO programs we run. Each began with an audit and a clear commercial goal — more enquiries, more online sales, more calls from the local area — and was measured against it.
HealthcareWe rebuilt the location pages, cleaned up business listings across directories and ran a review program for every branch.
EcommerceWe mapped every legacy URL, implemented redirects, fixed canonical and pagination issues and rewrote priority category content.
SaaSWe shifted focus to comparison, alternative and use-case keywords and built product-led pages to capture buyers further down the funnel.
FintechWe combined digital PR, data-led content and expert commentary to earn links from respected finance and business publications.
Three ways we keep store SEO focused on revenue.
We start with categories that combine search demand, margin and stock depth.
We track organic sales and revenue by category, not just rankings.
Template-level changes improve thousands of pages at once.
Problems that hold online stores back — and how we fix them.
We write unique descriptions for priority products and templates that add original detail at scale.
In practice
A homeware store rewrote its top 300 product descriptions and saw them overtake larger competitors using manufacturer copy.
We set rules for temporarily and permanently unavailable products that protect rankings and user experience.
In practice
A fashion retailer kept seasonal pages ranking year-round by redirecting discontinued items to relevant alternatives.
We decide which filter combinations deserve their own indexable pages and block the rest.
In practice
A sports retailer turned high-demand filters like 'women's waterproof running shoes' into ranking landing pages.
We build and maintain evergreen seasonal pages so they gain authority ahead of peak periods.
In practice
A gift retailer's Black Friday and Christmas pages kept their URLs each year and ranked earlier every season.
We'll analyse your top categories against competitors and estimate the organic revenue you're missing — free.
Get a Free Store ReviewEvery sector has its own rules, audiences and pressure points. We shape each engagement around yours, so the work lands with the people it is meant for.
Ecommerce & Retail
Digital Healthcare
Fintech & Banking
Delivery & Logistics
PropTech & Real Estate
On-Demand ServicesOrganic search is often an online store's most profitable channel. Every ranking category page brings in shoppers at no cost per click, improving margins as paid advertising becomes more expensive.
Because store SEO works at the template level, improvements scale: fix how one category template works and every category benefits — including the ones you add next season.
The e-commerce SEO work we deliver most often.
Keeping rankings through store migrations.
New landing pages for high-demand searches.
Unique descriptions for priority products.
Hreflang and localisation for new markets.
Organic search becomes a dependable sales channel.
Sales from searches you no longer pay for.
Reduce reliance on rising ad prices.
Prices, stock and ratings shown in results.
New lines appear in search sooner.
Helpful content gives shoppers confidence.
A structure ready for new ranges and markets.
Most projects draw on more than one discipline. These are the services that sit alongside this one.
Online stores have unique challenges: large catalogues, duplicate product content, faceted navigation, stock changes and product structured data. E-commerce SEO focuses on these alongside standard SEO best practice.
Shopify, WooCommerce, Magento (Adobe Commerce), BigCommerce and custom or headless stores.
Usually categories first — they target higher-volume searches and pass authority to products. High-value or unique products also deserve individual attention.
We track organic revenue, transactions and conversion rate alongside rankings and traffic, broken down by category.
Yes. Our writers create unique product and category copy, prioritising your best-selling and highest-margin items.
Yes, if planned ahead. We build seasonal pages months in advance so they have authority by the time demand peaks.
Tell us about your project — whether it's a website, an app, SEO or marketing.
