Google Ads Agency
Google Ads can bring in customers the same day — or quietly burn through your budget. We build and manage pay-per-click campaigns that target buying intent, cut waste and optimise for the leads and sales that actually grow your business.
Many PPC accounts are optimised for the wrong thing: clicks, impressions or form fills that never become customers. Google's automation makes this worse when it's fed poor data — it finds more of exactly the wrong results.
We start with accurate conversion tracking and, where possible, real sales data from your CRM. Then we structure campaigns around intent, write ads that pre-qualify clicks and guide Google's AI toward the outcomes that make you money.
Campaign management across every Google Ads format.
Keyword-targeted ads that capture people actively searching for what you sell.
Product listing ads with optimised feeds for e-commerce stores.
Google's AI campaigns guided by strong signals, assets and exclusions.
Video campaigns that build awareness and drive action.
Visual ads that bring back visitors who didn't convert.
Bing search campaigns that reach additional, often cheaper, audiences.
A selection of the marketing programmes we run. Each began with clean tracking and a clear target — cost per lead, return on ad spend, pipeline — and was optimised against it every week.
EcommerceWe diversified into Google Shopping, TikTok and email flows, and rebuilt creative testing around customer insights.
SaaSWe moved budget to LinkedIn and high-intent search, added lead scoring and connected ad platforms to CRM outcomes.
HealthcareWe fixed call and booking tracking, rebuilt local search campaigns and created treatment-specific landing pages.
FintechWe optimised campaigns to in-app activation events and built a creator-led creative programme.
Three principles behind every account we manage.
We optimise to qualified leads and sales, not just form fills.
Negative keywords, placements and audience exclusions from day one.
Ads, landing pages and bidding strategies tested every month.
How we improve returns from Google Ads.
We send CRM outcomes back to Google Ads so bidding favours leads that become customers.
In practice
A B2B firm shifted spend toward campaigns producing sales-qualified leads, not just enquiries.
We review search terms weekly to add negatives and find new opportunities.
In practice
An audit uncovered a large share of spend going to job-seeker searches — eliminated within a week.
We improve titles, attributes and images in your product feed.
In practice
Rewritten product titles helped a retailer's Shopping ads appear for more specific searches.
Dedicated landing pages that continue the promise made in the ad.
In practice
Service-specific landing pages replaced a generic homepage destination, improving conversion.
We'll audit your Google Ads account and show you where spend is leaking — free, with no obligation.
Get a Free PPC AuditEvery sector has its own rules, audiences and pressure points. We shape each engagement around yours, so the work lands with the people it is meant for.
Ecommerce & Retail
Digital Healthcare
Fintech & Banking
Delivery & Logistics
PropTech & Real Estate
On-Demand ServicesGoogle Ads is one of the fastest ways to reach buyers who are ready to act. Expert management makes sure your budget goes to the searches, products and audiences most likely to become customers.
Because we focus on profitability, savings from eliminated waste often fund growth elsewhere in the account.
The Google Ads work we deliver most often.
Restructuring messy, inefficient accounts.
Profitable Shopping and PMax for stores.
Search campaigns for service businesses.
Ads targeting nearby customers.
Well-managed PPC creates predictable growth.
Appear at the top of search results quickly.
Less waste means cheaper results.
Optimisation toward real customers.
Increase spend where returns are proven.
See which campaigns drive revenue.
Search data reveals what buyers want.
Most projects draw on more than one discipline. These are the services that sit alongside this one.
It depends on competition and your goals. We'll recommend a budget based on keyword costs, expected conversion rates and your target cost per acquisition.
Ads can generate traffic and leads within days. Optimisation typically takes 4–8 weeks as campaigns gather data.
Our fees are a monthly management charge based on account complexity and spend. Ad spend is paid directly to Google.
Yes. Your Google Ads account belongs to your business, and we manage it with access you grant.
It can be powerful with strong tracking and assets. We test it carefully alongside Search and Shopping rather than relying on it blindly.
Yes. We design and build landing pages tailored to your campaigns and test them to improve conversion rates.
Tell us about your project — whether it's a website, an app, SEO or marketing.
