Digital Online

Branding Services

Your brand is what people remember after they've forgotten your ads. We help you define what you stand for, then express it through a visual identity, voice and guidelines that make every touchpoint — from packaging to your website — instantly recognisable and consistently yours.

Start A Project

The more you tell us, the sharper the first reply.

By submitting this form, you agree to our Privacy Policy

  • Strategy before visuals
  • Original, ownable identities
  • Guidelines your team can use
  • Print and digital ready

A Branding Agency That Builds Meaning, Not Just Logos

A strong brand makes every other part of your marketing work harder. It helps customers understand what you do, trust you sooner and choose you over cheaper alternatives. That only happens when the visuals sit on top of a clear strategy — who you serve, what makes you different and how you want to be remembered.

Our strategists, designers and writers work together from positioning to final artwork. You get a complete brand system — identity, voice, guidelines and applications — designed to stay consistent as your team, channels and ambitions grow.

Brands created and refreshed
300+
Industries branded
20+
Original, ownable artwork
100%

Ready for a Brand That Customers Remember?

Talk to a Brand Strategist

Branding Services From Strategy to Shelf

Each service can stand alone or combine into a complete brand programme. Every project starts with understanding your business and audience — because good branding is a business decision before it's a design decision.

Start Your Branding Project
01

Brand Identity Design

Complete visual identity systems — logo, colour, typography, imagery and graphic language — that make your brand instantly recognisable.

Explore Brand Identity Design

Proven Branding Portfolio

A selection of the brands we've shaped. Each started with strategy and ended with a complete identity system that teams could roll out with confidence.

Fintech

Fintech Brand Launch

The Challenge

A new payments company needed to look as trustworthy as a bank while feeling far more approachable.

The Solution

We developed positioning, a confident identity, a friendly tone of voice and a digital-first design system.

The Impact

  • Positioning and messaging framework
  • Identity built for app and web first
  • Tone of voice guide for every channel
Retail

Specialty Food Rebrand

The Challenge

A family food producer's packaging looked dated next to newer competitors on supermarket shelves.

The Solution

We refreshed the brand while keeping its heritage cues, and redesigned packaging across the full range.

The Impact

  • Heritage elements modernised, not lost
  • Consistent packaging architecture
  • Clear range navigation on shelf
Healthcare

Healthcare Group Identity

The Challenge

Several acquired clinics operated under different names and identities, confusing patients.

The Solution

We created a master brand architecture and a unified identity rolled out across clinics, signage and digital.

The Impact

  • One brand across every location
  • Brand architecture for future acquisitions
  • Signage and patient materials redesigned
SaaS

SaaS Brand Refresh

The Challenge

A software company had outgrown its startup look and struggled to win enterprise customers.

The Solution

We sharpened its positioning for larger buyers and evolved the identity to feel established and credible.

The Impact

  • Enterprise-focused positioning
  • Evolved logo and colour system
  • Sales and pitch templates

Does Your Brand Reflect the Business You've Become?

Book a Brand Review

Trusted By Leaders,Proven By Results

How Much Do Branding Services Cost?

Most branding projects range from $2,500 to $40,000+, depending on how much strategy, research, design and rollout support you need.

Starter

New businesses

$2,500 – $6,000

The essentials to launch professionally: a strategic logo, colours, typography and core applications.

  • Brand discovery session
  • Logo & visual identity
  • Essential brand guide
Discuss a Starter Brand
Most Common

Complete

Growing businesses

$6,000 – $20,000

A full brand system with strategy, identity, voice and guidelines. This is where most growing businesses land.

  • Brand strategy & positioning
  • Full identity system
  • Comprehensive brand guidelines
Estimate My Brand

Enterprise

Rebrands & portfolios

$20,000+

Research-led rebrands, brand architecture and rollout across many products, locations or markets.

  • Customer & market research
  • Brand architecture
  • Rollout planning & support
Plan an Enterprise Brand

Final pricing is confirmed after a brand discovery call.

Need Your Team to Use the Brand Consistently?

Plan Your Brand Guidelines

Our Branding Process

A collaborative process that builds from insight to identity — with clear decisions at every stage.

  1. 01

    Discovery

    Workshops and interviews to understand your business, audience, competitors and ambitions.

  2. 02

    Strategy & Positioning

    We define your purpose, positioning, personality and key messages.

  3. 03

    Creative Concepts

    We present distinct creative directions, each grounded in the strategy.

  4. 04

    Identity Development

    The chosen direction is refined into logo, colour, type, imagery and graphic elements.

  5. 05

    Guidelines & Assets

    We document the system and prepare artwork and templates for every use.

  6. 06

    Rollout Support

    We help apply the brand to your website, packaging, signage and marketing.

Brand Standards We Deliver On

Every brand we create meets these standards before it leaves our studio.

  • Strategically Grounded

    Every creative choice traces back to your positioning.

  • Original Work

    Bespoke artwork — no stock icons or templates.

  • Legally Considered

    Trademark searches recommended before final approval.

  • Scalable Logos

    Marks that work from favicon to billboard.

  • Accessible Colour

    Palettes tested for contrast and legibility.

  • Digital-First

    Identities designed for screens as well as print.

  • Complete File Sets

    Print, web and editable formats for every asset.

  • Usable Guidelines

    Clear rules your team and suppliers can follow.

Tools Our Brand Team Works With

Professional design, research and brand management tools — and files delivered in the formats your team and suppliers need.

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Figma
  • Affinity Designer

High-Impact Elements of Every Brand We Build

The components that make a brand recognisable, consistent and easy to use.

  • 01Positioning Statement
  • 02Brand Personality
  • 03Primary & Secondary Logos
  • 04Colour Palette
  • 05Typography System
  • 06Graphic Devices
  • 07Photography Style
  • 08Iconography
  • 09Tone of Voice
  • 10Brand Templates

Branding for Ambitious Industries

Every sector has its own visual language and expectations. We know when to follow them — and when to break them.

  • 01

    Technology & SaaS

    Brands that make complex products feel clear and trustworthy.

  • 02

    Food & Beverage

    Shelf-ready brands with appetite appeal.

  • 03

    Healthcare

    Reassuring, accessible brands for patients and professionals.

  • 04

    Fintech & Finance

    Credible brands that still feel modern and human.

  • 05

    Hospitality

    Distinctive brands for hotels, restaurants and venues.

  • 06

    Professional Services

    Confident brands for firms that sell expertise.

  • 07

    Retail & Fashion

    Expressive brands that drive desire and loyalty.

  • 08

    Non-Profit

    Purpose-led brands that inspire support.

Launching a Product That Needs to Stand Out on Shelf?

Discuss Packaging Design

Why Choose 360 Digital Online as Your Branding Agency?

We create brands that work commercially — not just in a portfolio, but on shelves, screens and sales calls.

  • Strategy-Led

    Positioning and messaging come before any visual exploration.

  • Full Brand Systems

    Not just a logo — everything needed to apply the brand well.

  • Digital and Physical

    Designed for websites and apps as well as print and packaging.

  • Rollout Partners

    Our web, marketing and content teams help you launch the brand.

Where Branding Is Heading Next

The approaches we use to keep brands relevant in a fast-changing landscape.

  • 01

    Motion Identities

    Logos and brand elements designed to animate across digital channels.

  • 02

    Flexible Brand Systems

    Identities that adapt to context while remaining recognisable.

  • 03

    Sonic Branding

    Audio signatures for video, apps and voice experiences.

  • 04

    Brand Portals

    Online hubs that give teams instant access to approved assets.

  • 05

    Sustainable Design

    Packaging and print choices that reduce environmental impact.

  • 06

    AI-Ready Guidelines

    Rules that keep AI-generated content on-brand.

Ready to Build a Brand Worth Choosing?

Start Your Project

Branding FAQs

How much does branding cost?

Most projects range from $2,500 for a starter identity to $40,000+ for research-led rebrands with full rollout. Cost depends on strategy, research, deliverables and the number of applications.

How long does a branding project take?

A starter identity usually takes 3–5 weeks. Complete brand systems take 6–12 weeks, and larger rebrands longer, depending on research and rollout.

What's the difference between a logo and a brand?

A logo is one element of your visual identity. A brand includes your positioning, personality, voice, visual identity and the experience people have with your business.

Will we own the brand assets?

Yes. On final payment, you own the copyright to all final artwork we create for your brand.

Do you check trademarks?

We carry out preliminary searches during design and recommend a formal trademark search by a legal professional before you register or launch.

Can you apply the brand to our website and marketing?

Yes. Our web design, development and marketing teams can roll out your new brand across every channel.

How many design concepts will we see?

Most projects include two or three distinct creative directions, followed by refinement rounds on your chosen route.

Let's Connect With Us

Have A ProjectIn Mind?

Tell us about your project — whether it's a website, an app, SEO or marketing.

  • Head OfficeAdd the street address, city and postcode+00 000 000 0000
  • Regional OfficeAdd the street address, city and postcode+00 000 000 0000

Get in Touch Now!

By submitting this form, you agree to our Privacy Policy