Answer Engine Optimisation
More and more searches end with an AI-generated answer instead of a list of links. Answer Engine Optimisation makes your content clear, trustworthy and structured enough to be quoted, cited and recommended by AI assistants.
AI Overviews, ChatGPT, Perplexity, Gemini and voice assistants pull answers from sources they consider clear and authoritative. If your brand isn't one of those sources, you can be invisible in the moments buyers ask for recommendations.
Our AEO service builds on strong SEO foundations and adds what answer engines look for: direct answers to real questions, well-structured pages, consistent entity information and credible mentions of your brand across the web.
Everything that helps AI assistants understand, trust and cite your brand.
How often and how accurately AI assistants mention your brand for your key topics.
The conversational questions your buyers ask AI tools at every stage of their decision.
Pages that give clear, quotable answers followed by the depth people need.
Consistent facts about your brand across your site, profiles and knowledge sources.
Schema that spells out who you are, what you offer and the questions you answer.
Earned mentions in the reviews, lists and publications AI tools draw from.
A cross-section of the SEO programs we run. Each began with an audit and a clear commercial goal — more enquiries, more online sales, more calls from the local area — and was measured against it.
HealthcareWe rebuilt the location pages, cleaned up business listings across directories and ran a review program for every branch.
EcommerceWe mapped every legacy URL, implemented redirects, fixed canonical and pagination issues and rewrote priority category content.
SaaSWe shifted focus to comparison, alternative and use-case keywords and built product-led pages to capture buyers further down the funnel.
FintechWe combined digital PR, data-led content and expert commentary to earn links from respected finance and business publications.
Three principles behind our approach to AI search.
Answer engines reward the same things people do: accuracy, clarity and trust.
We track your share of AI answers for priority questions over time.
Everything we do also strengthens your traditional search rankings.
How we make your content the answer.
We add concise, factual answers near the top of pages, followed by supporting detail and sources.
In practice
A financial adviser's guide rewritten with direct answers, then cited in AI Overviews for pension questions.
We create honest comparison and 'best for' content that AI tools use when recommending options.
In practice
A SaaS company's transparent comparison pages led AI assistants to recommend it for its specific niche.
We align your company details, founders, products and claims across your site and third-party profiles.
In practice
A manufacturer corrected conflicting founding dates and locations that were confusing AI-generated summaries.
We regularly test priority prompts across AI assistants and track which sources they cite.
In practice
Monthly prompt testing revealed which review sites AI tools trusted, guiding a client's PR outreach.
We'll test the questions your customers ask AI assistants and show you where your brand appears — free.
Get a Free AI Visibility CheckEvery sector has its own rules, audiences and pressure points. We shape each engagement around yours, so the work lands with the people it is meant for.
Ecommerce & Retail
Digital Healthcare
Fintech & Banking
Delivery & Logistics
PropTech & Real Estate
On-Demand ServicesBuyers increasingly ask AI tools for shortlists and recommendations. Being cited in those answers puts your brand in front of people at the moment they're making decisions — often before they visit any website.
Because AEO strengthens clarity, structure and authority, the same work improves traditional rankings, featured snippets and voice search results too.
The answer engine work we deliver most often.
Where you stand across major AI assistants.
Question-led content designed to be cited.
Consistent entity data across the web.
Answers for spoken, conversational queries.
Visibility wherever your buyers ask questions.
Your brand referenced in AI-generated answers.
Recommended when buyers ask for options.
Answer boxes in traditional search results.
Spoken answers that name your business.
AI tools describe you correctly.
Ready for how search continues to evolve.
Most projects draw on more than one discipline. These are the services that sit alongside this one.
AEO is the practice of optimising content so AI-driven tools — Google AI Overviews, ChatGPT, Perplexity, Gemini and voice assistants — can understand it, trust it and use it in their answers.
It builds on SEO. Strong technical foundations and authority still matter, but AEO adds a focus on direct answers, conversational questions, entity consistency and being cited by trusted sources.
No one can guarantee AI outputs, which vary by prompt and change often. We improve the signals AI tools rely on and track your visibility over time.
We test a set of priority prompts across AI assistants each month, record mentions and citations, and track AI Overview appearances alongside traditional SEO metrics.
Some simple questions are answered without a click, but being cited builds awareness and sends higher-intent visitors who want more depth.
Content and structure changes can be reflected within weeks. Building the authority and mentions that earn citations usually takes several months.
Tell us about your project — whether it's a website, an app, SEO or marketing.
