Answer Engine Optimisation
AEO That Gets Your Brand Into the Answer
More and more searches end with an AI-generated answer instead of a list of links. Answer Engine Optimisation makes your content clear, trustworthy and structured enough to be quoted, cited and recommended by AI assistants.
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Answer Engine Optimisation for AI-First Search
- AI Overview visibility
- LLM citation tracking
- Question-led content
- Entity & schema optimisation
AI Overviews, ChatGPT, Perplexity, Gemini and voice assistants pull answers from sources they consider clear and authoritative. If your brand isn't one of those sources, you can be invisible in the moments buyers ask for recommendations.
Our AEO service builds on strong SEO foundations and adds what answer engines look for: direct answers to real questions, well-structured pages, consistent entity information and credible mentions of your brand across the web.
AEO Services We Offer
Everything that helps AI assistants understand, trust and cite your brand.
- 01
AI Visibility Audit
How often and how accurately AI assistants mention your brand for your key topics.
- 02
Question Research
The conversational questions your buyers ask AI tools at every stage of their decision.
- 03
Answer-First Content
Pages that give clear, quotable answers followed by the depth people need.
- 04
Entity Optimisation
Consistent facts about your brand across your site, profiles and knowledge sources.
- 05
Structured Data
Schema that spells out who you are, what you offer and the questions you answer.
- 06
Brand Mention Building
Earned mentions in the reviews, lists and publications AI tools draw from.
AEO Built on Solid SEO
Three principles behind our approach to AI search.
- 01
No Shortcuts
Answer engines reward the same things people do: accuracy, clarity and trust.
- 02
Measured Visibility
We track your share of AI answers for priority questions over time.
- 03
Classic SEO Included
Everything we do also strengthens your traditional search rankings.
AEO Techniques We Use Every Day
How we make your content the answer.
Answer Blocks
Quotable in two sentencesWe add concise, factual answers near the top of pages, followed by supporting detail and sources.
In practice
A financial adviser's guide rewritten with direct answers, then cited in AI Overviews for pension questions.
Comparison Content
Be part of the shortlistWe create honest comparison and 'best for' content that AI tools use when recommending options.
In practice
A SaaS company's transparent comparison pages led AI assistants to recommend it for its specific niche.
Entity Consistency
One clear version of the factsWe align your company details, founders, products and claims across your site and third-party profiles.
In practice
A manufacturer corrected conflicting founding dates and locations that were confusing AI-generated summaries.
Citation Monitoring
Know when you're mentionedWe regularly test priority prompts across AI assistants and track which sources they cite.
In practice
Monthly prompt testing revealed which review sites AI tools trusted, guiding a client's PR outreach.
What Does AI Say About You?
We'll test the questions your customers ask AI assistants and show you where your brand appears — free.
Get a Free AI Visibility CheckTailored AEO Across High-Growth Industries
Every sector has its own rules, audiences and pressure points. We shape each engagement around yours, so the work lands with the people it is meant for.
Ecommerce & Retail
Digital Healthcare
Fintech & Banking
Delivery & Logistics
PropTech & Real Estate
On-Demand Services
What Makes Our AEO Value-Driven?
Buyers increasingly ask AI tools for shortlists and recommendations. Being cited in those answers puts your brand in front of people at the moment they're making decisions — often before they visit any website.
Because AEO strengthens clarity, structure and authority, the same work improves traditional rankings, featured snippets and voice search results too.
AEO Projects Our Clients Ask For Most
The answer engine work we deliver most often.
AI Visibility Benchmarks
Where you stand across major AI assistants.
FAQ & Guide Rebuilds
Question-led content designed to be cited.
Brand Fact Clean-Ups
Consistent entity data across the web.
Voice Search Optimisation
Answers for spoken, conversational queries.
Access New Business Possibilities
Visibility wherever your buyers ask questions.
AI Citations
Your brand referenced in AI-generated answers.
Shortlist Inclusion
Recommended when buyers ask for options.
Featured Snippets
Answer boxes in traditional search results.
Voice Search Wins
Spoken answers that name your business.
Accurate Brand Info
AI tools describe you correctly.
Future-Proof Content
Ready for how search continues to evolve.
AEO FAQs
What is Answer Engine Optimisation (AEO)?
AEO is the practice of optimising content so AI-driven tools — Google AI Overviews, ChatGPT, Perplexity, Gemini and voice assistants — can understand it, trust it and use it in their answers.
Is AEO different from SEO?
It builds on SEO. Strong technical foundations and authority still matter, but AEO adds a focus on direct answers, conversational questions, entity consistency and being cited by trusted sources.
Can you guarantee our brand will appear in ChatGPT?
No one can guarantee AI outputs, which vary by prompt and change often. We improve the signals AI tools rely on and track your visibility over time.
How do you measure AEO results?
We test a set of priority prompts across AI assistants each month, record mentions and citations, and track AI Overview appearances alongside traditional SEO metrics.
Will AEO reduce our website traffic?
Some simple questions are answered without a click, but being cited builds awareness and sends higher-intent visitors who want more depth.
How long does AEO take?
Content and structure changes can be reflected within weeks. Building the authority and mentions that earn citations usually takes several months.
Have A ProjectIn Mind?
Tell us about your project — whether it's a website, an app, SEO or marketing.