Keyword Research Agency
Targeting the wrong keywords wastes months of SEO effort. We uncover what your customers actually search for, how much it's worth and how hard it is to win — then turn it into a clear plan for every page.
Search volume tells you how popular a term is, not whether it will bring in customers. A smaller, specific query from someone ready to buy is often worth far more than a broad, high-volume term that attracts researchers.
We combine keyword tools, your Search Console data, competitor analysis and conversations with your sales team to find terms that match real buying intent, then group them into topics and map them to the right pages.
Research tailored to the decisions you need to make.
A complete keyword universe for your business, grouped into topics and prioritised.
The valuable terms competitors rank for that you don't — yet.
Every target keyword assigned to an existing or planned page.
New pages and articles ranked by potential traffic and value.
Location-based searches for each area and service you cover.
Native-language keyword research for new markets.
A cross-section of the SEO programs we run. Each began with an audit and a clear commercial goal — more enquiries, more online sales, more calls from the local area — and was measured against it.
HealthcareWe rebuilt the location pages, cleaned up business listings across directories and ran a review program for every branch.
EcommerceWe mapped every legacy URL, implemented redirects, fixed canonical and pagination issues and rewrote priority category content.
SaaSWe shifted focus to comparison, alternative and use-case keywords and built product-led pages to capture buyers further down the funnel.
FintechWe combined digital PR, data-led content and expert commentary to earn links from respected finance and business publications.
Three things that make our keyword research actionable.
We estimate each keyword's commercial value alongside its search demand.
We assess what it would take for your site specifically to rank.
Research finishes with a page-by-page plan, not a raw spreadsheet.
How we find the keywords that matter.
We classify every keyword as informational, commercial, transactional or navigational to match the right page type.
In practice
A software firm discovered its 'pricing' and 'alternatives' searches deserved dedicated pages, not blog posts.
We group related terms into clusters that a single comprehensive page or content hub can target.
In practice
800 scattered keywords organised into 35 topic clusters, each with a pillar page and supporting articles.
We analyse your existing impressions to spot terms you rank for on page two that need a push.
In practice
A retailer found 120 'striking distance' keywords that improved quickly with on-page updates.
We review sales calls, support tickets and reviews to find phrasing tools often miss.
In practice
An HR software company found buyers searched for 'leave tracker' far more than its own term, 'absence management'.
We'll review your current keyword targets and show you five high-intent opportunities you're missing — free.
Get Free Keyword IdeasEvery sector has its own rules, audiences and pressure points. We shape each engagement around yours, so the work lands with the people it is meant for.
Ecommerce & Retail
Digital Healthcare
Fintech & Banking
Delivery & Logistics
PropTech & Real Estate
On-Demand ServicesKeyword research shapes every page you build and every article you write. Getting it right at the start means your SEO and content budgets go into opportunities that can actually return revenue.
Our research also informs paid search, product naming and messaging — showing you the language your market uses so all your marketing speaks it.
The keyword research work we deliver most often.
Site structure built around search demand.
Twelve months of prioritised topics.
Demand analysis for new products or regions.
Research that informs paid search campaigns.
The right keywords focus everything that follows.
Every page has a clear purpose in search.
Attract visitors who are ready to act.
Prioritise terms you can realistically win.
Navigation built around how buyers search.
Invest in content with proven demand.
Understand what your customers care about.
Most projects draw on more than one discipline. These are the services that sit alongside this one.
We identify relevant search terms, analyse volume, difficulty, intent and value, group them into topics, map them to pages and recommend new content opportunities.
Most projects take 1–3 weeks depending on the size of your business, number of products or services and markets covered.
We use Semrush, Ahrefs, Google Keyword Planner, Google Search Console and Google Trends, combined with manual analysis of search results.
Not always. High-volume terms are often competitive and less specific. We balance volume with intent, value and how realistically your site can rank.
Yes. The same research identifies high-intent terms for PPC campaigns and negative keywords to exclude.
We recommend reviewing it at least annually, and whenever you launch new products, enter new markets or see major search changes.
Tell us about your project — whether it's a website, an app, SEO or marketing.
