Digital Online

Logo Redesign

A Logo Redesign That Keeps Your Recognition

Your logo has history — customers know it. But it may look dated, blur at small sizes or not suit digital channels. We modernise logos thoughtfully, keeping what people recognise and fixing what holds it back.

Redesign My LogoCommon questions

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Trusted by Teams in Fintech, Healthcare, Ecommerce & Real Estate

  • Fintech
  • Healthcare
  • Ecommerce
  • Real Estate
  • Logistics
  • SaaS
  • NDA before the first call
  • Senior-led delivery
  • Fixed-scope or dedicated team
  • Support after launch
Evolve, Don't Erase

Logo Redesigns Built Around Recognition

  • Recognition audit
  • Refresh-to-redesign options
  • Digital-first optimisation
  • Rollout guidance

Many logos were designed for print, years ago. Today they need to work as app icons, social avatars and website favicons, on light and dark backgrounds — and fine details, gradients or long names often fail at small sizes.

We start by understanding which elements carry recognition, then present options ranging from a subtle refresh to a bolder evolution. You choose the level of change that suits your business.

Logo Redesign Services We Offer

The right level of change for your logo.

  • 01

    Logo Refresh

    Subtle modernisation of shapes, type and colour.

  • 02

    Logo Evolution

    A clearer, more confident version that's still recognisable.

  • 03

    Complete Redesign

    A new logo when the old one no longer fits your business.

  • 04

    Logo Simplification

    Removing detail so the logo works at every size.

  • 05

    Vector Redraws

    Recreating low-quality or lost logo files as clean vectors.

  • 06

    Responsive Logo Systems

    Full, compact and icon versions for different contexts.

Start Your Logo Redesign

Proven Success Stories From Our Logo Design Portfolio

A selection of logo projects from our studio. Each began with a design brief and research, and ended with a mark built to work across every application.

Fintech

Fintech Wordmark

We designed a custom wordmark with a distinctive letterform that doubles as a compact app icon.

  • Custom-drawn wordmark
  • Icon legible at 16 pixels
  • Light and dark versions
Hospitality

Café Mascot Logo

We created a playful mascot character with several poses for menus, cups and social media.

  • Original mascot character
  • Poses for different uses
  • Merchandise-ready artwork
Healthcare

Clinic Logo Refresh

We simplified and modernised the existing symbol, keeping its recognisable shape while improving legibility.

  • Recognition preserved
  • Cleaner, scalable symbol
  • Signage and digital versions
SaaS

Tech Startup Symbol

We explored geometric concepts and delivered a distinctive symbol with a vibrant, ownable colour.

  • Distinctive geometric symbol
  • Ownable colour palette
  • Animation-ready construction

Redesigns That Respect Your History

Three principles behind every logo redesign.

  1. 01

    Keep the Equity

    Recognisable shapes and colours preserved where valuable.

  2. 02

    Fix Real Problems

    Legibility, scaling and reproduction issues solved.

  3. 03

    Show the Options

    See subtle and bold directions side by side.

Logo Redesign Capabilities

How we modernise logos carefully.

  • Side-by-Side Evolution

    See the spectrum of change

    We show your current logo alongside refresh, evolution and redesign options.

    In practice

    A family business chose a confident evolution after comparing three levels of change.

  • Small-Size Optimisation

    Clear as a favicon

    We simplify details so logos stay legible on phones and browser tabs.

    In practice

    An intricate crest was simplified into an icon that remains recognisable at 32 pixels.

  • Colour Modernisation

    Fresh, accessible palettes

    Updating colours for screens and accessibility while keeping brand association.

    In practice

    A dated green was brightened and paired with a dark neutral for better contrast online.

  • File Recovery

    From blurry JPEG to crisp vector

    Rebuilding logos where only low-quality images exist.

    In practice

    A company that only had a pixelated JPEG received a precise vector redraw.

Is Your Logo Showing Its Age?

Send us your logo. We'll suggest whether a refresh, evolution or redesign makes sense — free.

Get Free Redesign Advice

Tailored Logo Redesign Across High-Growth Industries

Every sector has its own rules, audiences and pressure points. We shape each engagement around yours, so the work lands with the people it is meant for.

  • Ecommerce & Retail
  • Digital Healthcare
  • Fintech & Banking
  • Delivery & Logistics
  • PropTech & Real Estate
  • On-Demand Services

What Makes Our Logo Redesigns Value-Driven?

A thoughtful redesign updates how your business is perceived without starting from zero. You keep years of recognition while gaining a logo that performs better everywhere it's used.

Improved files and versions also save ongoing cost and frustration for your team, printers and developers.

Redesign Projects Our Clients Ask For Most

The logo redesign work we deliver most often.

  • Heritage Refreshes

    Modernising long-established logos.

  • Digital Optimisation

    Logos that work on screens and apps.

  • Post-Growth Redesigns

    Logos for businesses that have evolved.

  • Vector Redraws

    Clean files from old artwork.

Access New Business Possibilities

A modernised logo refreshes your whole brand.

  • Modern Image

    Look current and relevant.

  • Kept Recognition

    Customers still know it's you.

  • Better Legibility

    Clear at every size.

  • Digital Performance

    Great on apps, social and web.

  • Clean Files

    Correct formats for every use.

  • Renewed Confidence

    A logo your team is proud of.

Explore More Logo Design Services

Most projects draw on more than one discipline. These are the services that sit alongside this one.

Logo Redesign FAQs

Will customers still recognise our logo?

That's our priority. We identify the elements customers associate with you and keep or evolve them, unless you choose a complete change.

What's the difference between a refresh and a redesign?

A refresh makes subtle updates to an existing logo. A redesign creates a new logo, which may keep some elements or start fresh.

Can you recreate our logo if we've lost the original files?

Yes. We redraw logos as precise vector files from any existing image.

How long does a logo redesign take?

Refreshes typically take 1–3 weeks; full redesigns 2–4 weeks.

Should we update our whole brand at the same time?

Not necessarily. Many businesses refresh their logo first. If your positioning has changed, a wider rebrand may be worthwhile.

Do you help roll out the new logo?

Yes. We provide all files and guidance, and can update your website, stationery and signage artwork.

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