Logo Redesign
A Logo Redesign That Keeps Your Recognition
Your logo has history — customers know it. But it may look dated, blur at small sizes or not suit digital channels. We modernise logos thoughtfully, keeping what people recognise and fixing what holds it back.
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Logo Redesigns Built Around Recognition
- Recognition audit
- Refresh-to-redesign options
- Digital-first optimisation
- Rollout guidance
Many logos were designed for print, years ago. Today they need to work as app icons, social avatars and website favicons, on light and dark backgrounds — and fine details, gradients or long names often fail at small sizes.
We start by understanding which elements carry recognition, then present options ranging from a subtle refresh to a bolder evolution. You choose the level of change that suits your business.
Logo Redesign Services We Offer
The right level of change for your logo.
- 01
Logo Refresh
Subtle modernisation of shapes, type and colour.
- 02
Logo Evolution
A clearer, more confident version that's still recognisable.
- 03
Complete Redesign
A new logo when the old one no longer fits your business.
- 04
Logo Simplification
Removing detail so the logo works at every size.
- 05
Vector Redraws
Recreating low-quality or lost logo files as clean vectors.
- 06
Responsive Logo Systems
Full, compact and icon versions for different contexts.
Redesigns That Respect Your History
Three principles behind every logo redesign.
- 01
Keep the Equity
Recognisable shapes and colours preserved where valuable.
- 02
Fix Real Problems
Legibility, scaling and reproduction issues solved.
- 03
Show the Options
See subtle and bold directions side by side.
Logo Redesign Capabilities
How we modernise logos carefully.
Side-by-Side Evolution
See the spectrum of changeWe show your current logo alongside refresh, evolution and redesign options.
In practice
A family business chose a confident evolution after comparing three levels of change.
Small-Size Optimisation
Clear as a faviconWe simplify details so logos stay legible on phones and browser tabs.
In practice
An intricate crest was simplified into an icon that remains recognisable at 32 pixels.
Colour Modernisation
Fresh, accessible palettesUpdating colours for screens and accessibility while keeping brand association.
In practice
A dated green was brightened and paired with a dark neutral for better contrast online.
File Recovery
From blurry JPEG to crisp vectorRebuilding logos where only low-quality images exist.
In practice
A company that only had a pixelated JPEG received a precise vector redraw.
Is Your Logo Showing Its Age?
Send us your logo. We'll suggest whether a refresh, evolution or redesign makes sense — free.
Get Free Redesign AdviceTailored Logo Redesign Across High-Growth Industries
Every sector has its own rules, audiences and pressure points. We shape each engagement around yours, so the work lands with the people it is meant for.
Ecommerce & Retail
Digital Healthcare
Fintech & Banking
Delivery & Logistics
PropTech & Real Estate
On-Demand Services
What Makes Our Logo Redesigns Value-Driven?
A thoughtful redesign updates how your business is perceived without starting from zero. You keep years of recognition while gaining a logo that performs better everywhere it's used.
Improved files and versions also save ongoing cost and frustration for your team, printers and developers.
Redesign Projects Our Clients Ask For Most
The logo redesign work we deliver most often.
Heritage Refreshes
Modernising long-established logos.
Digital Optimisation
Logos that work on screens and apps.
Post-Growth Redesigns
Logos for businesses that have evolved.
Vector Redraws
Clean files from old artwork.
Access New Business Possibilities
A modernised logo refreshes your whole brand.
Modern Image
Look current and relevant.
Kept Recognition
Customers still know it's you.
Better Legibility
Clear at every size.
Digital Performance
Great on apps, social and web.
Clean Files
Correct formats for every use.
Renewed Confidence
A logo your team is proud of.
Logo Redesign FAQs
Will customers still recognise our logo?
That's our priority. We identify the elements customers associate with you and keep or evolve them, unless you choose a complete change.
What's the difference between a refresh and a redesign?
A refresh makes subtle updates to an existing logo. A redesign creates a new logo, which may keep some elements or start fresh.
Can you recreate our logo if we've lost the original files?
Yes. We redraw logos as precise vector files from any existing image.
How long does a logo redesign take?
Refreshes typically take 1–3 weeks; full redesigns 2–4 weeks.
Should we update our whole brand at the same time?
Not necessarily. Many businesses refresh their logo first. If your positioning has changed, a wider rebrand may be worthwhile.
Do you help roll out the new logo?
Yes. We provide all files and guidance, and can update your website, stationery and signage artwork.
Have A ProjectIn Mind?
Tell us about your project — whether it's a website, an app, SEO or marketing.